Product Safety Resistance Playbook v1.2

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I've added a new line item (1.k.) for industry's practice of quantifying the financial cost of human injury and loss of life as exposed by the so-named "Pinto Memo", and revised the effects, adding in "Corporate moral decay/collapse", which isn't hyperbolic.

Note that I refer to it as the "so-named" Pinto memo, because it actually doesn't reference Pintos, and is written in response to rollover design standards resulting in conflagrations.

"In truth, the “Pinto Memo” had nothing to do with the Pinto, or even with fires in rear-end collisions, and the values assigned to death and injury were calculated by NHTSA, not Ford."
- The History (and Tragedy) of the Ford Pinto: Everything You Need to Know", Aaron Gold, April 4, 2024, https://www.motortrend.com/features/ford-pinto

Even though the "Pinto Memo" really wasn't a smoking gun for the Pinto design defect, it was evidence of the de-humanizing risk calculations that companies no doubt routinely perform. The fact remains that Ford was pushing back on the recall of 11 million cars plus 1.5 million light trucks, and installation of an $11 part because it was nearly three times more expensive than "180 burn deaths, 180 serious burn injuries, 2100 burned vehicles", assessing a "unit cost" of "$200,000 per death, $67,000 per injury, and $700 per vehicle." Adjusted for today's prices, that's about $1.5M per death, $.5M per serious burn injury, and about $5K per vehicle.

So yes, corporate moral decay and collapse.

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